Communications Director – Our Oath, A project of The Renew Democracy Initiative
Location: New York, NY
Who we are:
The Lubetzky Family Foundation (LFF) was founded by Daniel Lubetzky, Executive Chairman and Founder of KIND Healthy Snacks. We are dedicated to finding creative solutions to society’s greatest challenges, with a focus on fostering critical thinking, supporting the foundations of liberal democracy, and cultivating civil dialogue within our society. LFF is partnering with the Renew Democracy Initiative (RDI), a non-partisan, nonprofit organization dedicated to improving our constitutional democracy, to launch Our Oath, a new initiative in support of democratic ideals and principles. The Communications Director will be employed by the Lubetzky Family Foundation but will primarily focus on Our Oath.
American society is deeply divided. There are many Americans who no longer believe in the integrity of our leaders and system of government. Trust in political, governmental, and civil society institutions is weaker than it has been in decades, and the divisive language of our politicians and elected leaders is exacerbating societal divisions. What we’re seeing today in America threatens to undermine the social fabric of our communities as well as the foundation of our democracy.
Despite the challenges facing our nation, we believe that it is possible to change the course of our trajectory as a society.
We believe that there is a role for business and civil society leaders in partnership with private citizens to:
Articulate why integrity, civility, and critical thinking matter;
Hold our politicians accountable for putting nation and democracy above party;
Reinforce the importance of truth and facts even while leaving room for differences of opinion;
Speak in support of the democratic values that make us great, including freedom of speech, a free press, our free market economic system, and the rule of law; and
Remind Americans that there is far more that unites us than divides us.
Our Oath’s strategy is to:
Build a non-partisan Statement of Principles and Values that embraces civility, integrity, and the rule of law and serves as the centerpiece of a national movement in defense of American values. Ordinary citizens will be encouraged to sign on to the statement of values and demand that our politicians and elected officials agree and commit to them;
Encourage and articulate the importance of integrity, honesty, and transparency in public service, civil society, and business;
Highlight the unifying themes of American society, even while acknowledging our challenges;
Embolden social cohesion by reflecting on the great American story and reminding us of our nation’s greatest attributes including our democratic free market system, freedom of speech and religion, economic opportunity, and equality; and
Launch a nonpartisan movement for Americans to declare themselves in support of “American Values” as outlined in the statement of principles and values;
Build a movement of citizens that believe in what is great about American democracy and are committed to sustaining and protecting it as a priority in their civic behavior.
What you’ll do:
The Communications Director will lead external communications for “Our Oath,” including media and communications strategies that will raise awareness of and engagement with the campaign. You will partner with a team of external consultants across PR, digital and content, to ensure all marketing communications activities are executed on time and in a way that supports broader campaign objectives.
You will be responsible for:
Overseeing audience research and using it to craft messaging that will resonate with target audience(s);
Developing external communications materials, ranging from press releases and pitches to web copy;
Developing a dynamic and creative national earned media strategy, including story lines and events, that can be adjusted based on the zeitgeist;
Supplementing national strategy with regional/local earned media strategies that take into account market nuances;
Partnering with external agency to produce creative, including content that will bring the campaign vision and key messages to life across a variety of channels (TV, print, digital, radio);
Partnering with external agency to develop media distribution plan for all content produced;
Prepping campaign spokespeople for media interviews;
Working with the Campaign Manager and RDI’s Executive Director to build momentum nationally and locally; ensure the campaign’s on-the-ground activities are captured for storytelling purposes; and ensure local field staff is equipped with messaging and talking points;
Working with the Sr. Partnerships Development Manager to ensure the organizations and influencers joining our movement are appropriately leveraged for communications purposes, including as media spokespeople.
10 years of experience in a high-stakes communications environment, particularly in a public affairs or public relations firm specializing in strategic and/or political communications;
Experience developing and executing integrated campaigns that are newsworthy and have the ability to break through;
Experience managing agencies and consultants, keeping them on budget and ensuring they meet deliverables within agreed-upon timeline;
Outstanding written and verbal communication skills and the confidence to provide effective advice, counsel, and coaching on communications issues to executives, board members, and colleagues;
The ability to craft op-eds, bylines, blog posts, newsletters and other materials as needed;
A deep understanding of the media landscape and the many avenues through which a story can be told;
The ability to relate operational and communication decisions to core values and organizational mission/strategy;
Trusted relationships with journalists, particularly those who cover politics, business and mainstream news;
Experience with Cision and other media tracking tools;
Track record fielding media inquiries, anticipating questions and competently managing issues as they arise;
Political savvy, including knowledge of how journalists embed in political campaigns;
Exceptional verbal communications skills and deep comfort speaking with reporters;
Experience in mission-driven environments (either philanthropic organizations or social impact businesses) a plus.
What you’ll bring to Lubetzky Family Foundation
Highly collaborative and flexible approach to achieving success
Experience with, and strong advocate for, best in class communications, driven by integrity and transparency, with a strong sense of accountability
A commitment to excellence
Demonstrated self-starter with the ability to learn quickly, identify problems/opportunities and be resourceful in taking action with an ownership mindset
Deeply committed to LFF’s mission, with a passion for social impact
Continuously seeking to learn and improve, while also supporting team members in their own professional journey
Someone with high integrity, ethics and values
Dedicated with a strong service orientation
What the Lubetzky Family Foundation offers
Flexible Paid Time Off
Excellent health, dental and vision insurance, with options to fit you and your family’s needs
A retirement savings plan with company matching
A place to make a difference in the world
A dynamic, ambitious, fun and kind work environment
Generous paid time off
Excellent health, dental, and vision insurance
Employer paid life and disability insurance
A retirement savings plan with organizational matching
Flexible work schedule and summer Fridays
A chance to be part of a mission-driven organization and team that is dedicated to changing the world for the better
To apply, please email cover letter and resume to email@example.com.
The Lubetzky Family Foundation provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, the Lubetzky Family Foundation complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.